{"id":28914,"date":"2025-10-08T20:42:09","date_gmt":"2025-10-08T20:42:09","guid":{"rendered":"\/?p=28914"},"modified":"2026-03-29T22:16:39","modified_gmt":"2026-03-29T22:16:39","slug":"dominate-bfcm-2025-add-sale-messaging-to-your-dynamic-product-ads-dpas","status":"publish","type":"post","link":"https:\/\/goodads.ai\/blog\/dominate-bfcm-2025-add-sale-messaging-to-your-dynamic-product-ads-dpas","title":{"rendered":"Dominate BFCM 2025: Add sale messaging to your Dynamic Product Ads (DPAs)"},"content":{"rendered":"

BFCM (Black Friday, Cyber Monday) is by far the biggest sale event of the year for most retailers, with U.S. online spending reaching $241.4 billion during Cyber Week 2024.<\/p>\n

With DPAs receiving the highest budget allocation on Meta this year, not leveraging this ad format during Black Friday would be a massive missed opportunity.<\/p>\n

While you can use Facebook’s overlay frames to promote your BFCM offer, these are fairly basic with limited customization options.<\/p>\n

Using a third-party DPA enrichment app like Socioh<\/a>, however, lets you create custom, on-brand designs that showcase your BFCM offers and promotions while retaining complete creative control.<\/p>\n

goodAds.ai<\/a> (formerly Socioh<\/a>) offers white-glove design services for your Dynamic Product Ads. We work with your brand and growth teams to create pixel-perfect, high-impact DPAs that convert.<\/span><\/p>\n

Here are some examples of how Socioh has incorporated sale messaging into DPAs for our clients.<\/p>\n

1. Rackroom<\/h2>\n

A leading footwear retailer, Rackroom operates over 500 stores across 36 states. They regularly need to reflect in-store promotions on their DPAs. Here are some examples of how Socioh has incorporated discounts, promotions, coupon codes, BOGO (Buy One, Get One) offers, and Buy Now, Pay Later (BNPL) into Rackroom’s dynamic product ads.<\/p>\n

a) Coupon code and \u2018Free Shipping\u2019 offer<\/strong><\/p>\n

\"DPA<\/p>\n

b) BOGO offer\u00a0 + Free shipping<\/strong><\/p>\n

\"BOGO<\/p>\n

c) Promo<\/strong>\u2013Get $10 off on orders above $89<\/p>\n

\"Promo<\/p>\n

d) Promo<\/strong>\u2013Under $20\/$30\/$40<\/p>\n

\"Promo<\/p>\n

e) BNPL (Buy Now, Pay Later) + strike-through price. <\/strong><\/p>\n

\"BNPL<\/p>\n

 <\/p>\n

2. Revolve<\/h2>\n

Premium lifestyle brand Revolve features popular and high-end brands like Alexander Wang, Cult Gaia, Citizens of Humanity, Lapointe, and more. As a multi-retailer company, Revolve, like Rackroom, also needs to show brand-specific logos for each product. This 2-image design was created specifically for Revolve’s shoe collection and automatically maps the strike-through price for any discounted products.<\/p>\n

a) Strike-through price<\/strong><\/p>\n

\"DPA<\/p>\n

 <\/p>\n

3. Skims<\/h2>\n

Skims, an American shapewear and clothing brand co-founded by Kim Kardashian, Emma Grede, and Jens Grede, emphasizes body positivity and inclusivity. Created for their \u2018end of season\u2019 sale, this design maps the strike-through price of each product and highlights FOMO with the added \u2018limited time\u2019 badge.<\/span><\/p>\n

a) Strike-through price with FOMO badge<\/strong><\/p>\n

\"DPA<\/p>\n

 <\/p>\n

4. Br\u00fcMate<\/h2>\n

Drinkware brand Br\u00fcMate used multiple designs with a different code or discount for each day of BFCM. The added mountainous backgrounds highlight the ‘ready-to-go’ nature of their products.<\/p>\n

a) Black Friday strike-through price<\/strong><\/p>\n

\"DPA<\/p>\n

2. Cyber Weekend design <\/strong>with different coupon codes<\/strong> for every day<\/p>\n

\"DPA<\/p>\n

 <\/p>\n

5. STAUD<\/h2>\n

Offering chic essentials and stand-alone pieces created in downtown LA, Staud is the go-to for the contemporary woman. The designs below feature a coupon code for their Holiday sale and an ‘Up to 75% off’ badge for their annual Sample Sale.<\/p>\n

a) Up to 75% Off<\/strong><\/p>\n

\"DPA<\/p>\n

a) 25% off with coupon code<\/strong><\/p>\n

\"DPA<\/p>\n

 <\/p>\n

Learn how Socioh can help elevate your DPA creatives this BFCM. Book a call with our founder now<\/a>.<\/p><\/blockquote>\n

6. Specialized<\/h2>\n

Leading bike manufacturer Specialized didn’t run DPAs as their brand team was dissatisfied with the ecom images traditionally shown in catalog ads. With Socioh, however, the brand has full control over its DPA creative, and this is now the top top-performing ad unit. The design below uses a dark background to stand out in the overcrowded feed and includes each product’s color swatches and discounted price.<\/p>\n

a) Strike-through price<\/strong><\/p>\n

\"DPA<\/p>\n

 <\/p>\n

7. Ted Baker<\/h2>\n

British clothing brand Ted Baker uses an interesting 2-image design, with the second image providing depth and visual interest to the ad. The dark background also helps highlight the discounted price.<\/p>\n

a) Strike-through price<\/strong><\/p>\n

\"DPA<\/p>\n

 <\/p>\n

8. Unbound Merino<\/h2>\n

Known for its stylish, durable, and comfortable wool clothing, Unbound Merino is undoubtedly a leader in travel wear. The design below highlights the discount in eye-catching orange, while the ‘today’ and ‘for a limited time’ messaging encourages immediate conversion.<\/span><\/p>\n

a) Dollar amount saved + urgency<\/strong><\/p>\n

\"DPA<\/p>\n

 <\/p>\n

9. Portland Leather<\/h2>\n

Boasting premium full-grain leather, it was important for Portland Leather to showcase the high quality of its products. This creative not only shows a close-up of the leather swatch for each bag, but also highlights the discounted price.<\/span><\/p>\n

a) Strike-through price<\/strong><\/p>\n

\"DPA<\/p>\n

 <\/p>\n

10. GREATS<\/h2>\n

A direct-to-consumer (DTC) footwear brand, GREATS offers premium, classic-style sneakers and footwear at accessible prices. The brand emphasizes Italian craftsmanship, high-quality materials, and a focus on timeless designs, with manufacturing centered in Italy and Portugal.<\/span><\/p>\n

a)\u00a0 15% off your first purchase<\/strong> (with background color)<\/p>\n

\"DPA<\/p>\n

b)\u00a0 15% off your first purchase<\/strong> (with lifestyle images)<\/p>\n

\"DPA<\/p>\n

 <\/p>\n

Want to see if Socioh can help elevate your DPA creatives this BFCM? Book a call with our founder now<\/a>.<\/p><\/blockquote>\n

 <\/p>\n

11. Swim Outlet<\/h2>\n

Founded in 2000, <\/span>SwimOutlet.com<\/b> is the premier online destination for aquatics apparel and the web’s most popular swim shop.<\/span><\/p>\n

a)\u00a0 Strike-through price<\/b><\/p>\n

\"Sale<\/p>\n

 <\/p>\n

12. Evereden<\/h2>\n

With a commitment to non-toxic, science-backed self-care for young skin and hair, Evereden is a prominent skincare brand for babies, children, and teens.<\/p>\n

a)\u00a0 Strike-through price<\/b><\/p>\n

\"DPA<\/p>\n

 <\/p>\n

13. Miansai<\/h2>\n

Founded in 2018, Miansai initially focused on designing minimal jewelry for everyday men. The brand has since expanded to offer modern jewelry and accessories for both men and women.<\/span><\/p>\n

a)\u00a0 25% off with coupon code<\/b><\/p>\n

\"DPA<\/p>\n

 <\/p>\n

14. Sneaker Politics<\/h2>\n

A clothing & sneaker boutique, Sneaker Politics has a cult following of patrons including athletes, musicians, collectors, and other high-profile names. They are a multi-retailer offering regular sneakers as well as limited-edition, rare, and collectible kicks.<\/span><\/p>\n

a) Strike-through price with discount sticker<\/b><\/p>\n

\"DPA<\/p>\n

 <\/p>\n

15. Rylee & Cru<\/h2>\n

a)\u00a0 40<\/strong>% off with best sellers<\/b><\/p>\n

Premium children\u2019s apparel brand <\/span>founded by illustrator Kelli Murray<\/b> and inspired by her own little ones. Rylee + Cru merges art and imagination, offering unique clothing for the modern child and mom. They now carry 4 brands: Rylee & Cru, Nora Lee, Play X, and Quincy Mae.<\/span><\/p>\n

\"DPA<\/p>\n

 <\/p>\n

How can Socioh can help elevate your DPA creatives this BFCM? Book a call with our founder now<\/a> and find out!<\/p><\/blockquote>\n

16. Coyuchi<\/h2>\n

Since 1991, Coyuchi has been setting the standard for organic bedding and bath products. The company was the first bedding brand in North America to use a 100% plant-based finishing process with zero toxic chemicals.<\/p>\n

a)\u00a0 25<\/strong>% off\u00a0 sitewide<\/b><\/p>\n

\"DPA<\/p>\n

 <\/p>\n

17. Ralph Christian<\/h2>\n

Watch brand Ralph Christian provides high-quality timepieces without the steep luxury price tag. Passionate about precision, quality, and craftsmanship, the brand delivers bold, statement-making designs at affordable prices.<\/span><\/p>\n

a) Up to<\/strong><\/span>\u00a020% off\u00a0 sitewide<\/strong><\/p>\n

\"DPA<\/p>\n

 <\/p>\n

18. Robert Barakett<\/h2>\n

A luxury sportswear brand that focuses on high-quality fabrics, subtle detailing, and timeless design. Distinguished from mass-market clothing by its emphasis on comfort, durability, and sophisticated appeal.<\/span><\/p>\n

a) Strike-through price<\/b><\/p>\n

\"DPA<\/p>\n

 <\/p>\n

19. Nation LA<\/h2>\n

Contemporary women’s apparel brand based in Los Angeles, California, Nation LA focuses on creating “elevated essentials”, prioritizing mindful design and ethical production.<\/span><\/p>\n

a) Up to<\/strong><\/span> 30% off\u00a0 sitewide<\/strong><\/p>\n

\"DPA<\/p>\n

 <\/p>\n

20. L’ANZA<\/h2>\n

P<\/span>rofessional haircare company L’ANZA is known for its Keratin Bond System and Flower Shield Complex, offering a range of sulfate-free, gluten-free, and cruelty-free products for both salon professionals and direct-to-consumer sales.<\/span><\/p>\n

a) Tiered offer<\/strong><\/span><\/p>\n

\"DPA<\/p>\n

b) Strike-through price<\/b><\/strong><\/span><\/p>\n

\"DPA<\/p>\n

 <\/p>\n

Learn how Socioh can help elevate your catalog ad creatives this BFCM. Book a call with our founder now<\/a>.<\/p><\/blockquote>\n

21. Flux footwear<\/h2>\n

Flux Footwear specializes in adaptive footwear for athletic and lifestyle wear. The brand’s philosophy is “minimal footwear for maximum performance, across every domain of life.”<\/p>\n

a) 20% off on first purchase<\/strong><\/span><\/p>\n

\"DPA<\/p>\n

 <\/p>\n

22. Feetures<\/h2>\n

Known for its socks, this family-owned performance apparel company incorporates technologies like targeted compression and iWick fibers to improve comfort, support, and performance for runners, hikers, and everyday living.<\/span><\/p>\n

a) Strike-through price<\/b><\/strong><\/span><\/p>\n

\"DPA<\/p>\n

 <\/p>\n

23. Meridian Grooming<\/h2>\n

This personal care brand offers gender-neutral grooming tools and products, including waterproof trimmers, travel bags, and skincare items like exfoliating scrubs. The company emphasizes inclusivity and provides high-quality, irritation-free grooming solutions for everyone.<\/span><\/p>\n

a) Strike-through price + BNPL (Buy Now, Pay Later)<\/b><\/strong><\/span><\/p>\n

\"DPA<\/p>\n

b) Strike-through price<\/b><\/strong><\/span><\/p>\n

\"DPA<\/p>\n

 <\/p>\n

24. Pressed Juicery<\/h2>\n

Pressed Juicery is a leading cold-pressed juice and healthy snacks brand dedicated to making plant-based living convenient and delicious. The company’s juices use only fruits, vegetables, and natural ingredients.<\/p>\n

a) 10% off with coupon code<\/b><\/strong><\/span><\/p>\n

\"DPA<\/p>\n

 <\/p>\n

25. Spongell\u00e9<\/h2>\n

Spongell\u00e9 is a family-owned brand that has delivered elevated, all-in-one beauty treatments since 2013. Their Body Wash Infused Buffers\u00ae for kids and adults feature a proprietary delivery system, high-quality ingredients, and custom-blended fragrances.<\/p>\n

a) Strike-through price<\/b><\/strong><\/span><\/p>\n

\"DPA<\/p>\n

 <\/p>\n

26. The Solist<\/h2>\n

The Solist offers insider access to luxury timepieces sourced directly from leading brands and retailers\u2014unworn, always authentic, and available at unmatched prices.<\/span><\/p>\n

a) Strike-through price + BNPL (Buy Now, Pay Later)<\/b><\/strong><\/span><\/p>\n

\"DPA<\/p>\n

 <\/p>\n

Boost ROAS of your DPAs with Socioh<\/h2>\n

Want to learn how Socioh<\/a> can help your ads achieve higher ROAS this BFCM? Book a call with our founder now<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

BFCM (Black Friday, Cyber Monday) is by far the biggest sale event of the year for most retailers, with U.S. online spending reaching $241.4 billion during Cyber Week 2024. With DPAs receiving the highest budget allocation on Meta this year, not leveraging this ad format during Black Friday would be a massive missed opportunity. While […]<\/p>\n","protected":false},"author":12,"featured_media":28915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_goodads_case_study_template":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-28914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"_links":{"self":[{"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/posts\/28914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/comments?post=28914"}],"version-history":[{"count":1,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/posts\/28914\/revisions"}],"predecessor-version":[{"id":29022,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/posts\/28914\/revisions\/29022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/media\/28915"}],"wp:attachment":[{"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/media?parent=28914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/categories?post=28914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/tags?post=28914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}