{"id":28858,"date":"2025-09-25T22:02:09","date_gmt":"2025-09-25T22:02:09","guid":{"rendered":"\/?p=28858"},"modified":"2026-03-29T22:16:40","modified_gmt":"2026-03-29T22:16:40","slug":"socioh-vs-marpipe-choosing-the-right-dpa-platform","status":"publish","type":"post","link":"https:\/\/goodads.ai\/blog\/socioh-vs-marpipe-choosing-the-right-dpa-platform","title":{"rendered":"Socioh vs Marpipe: Choosing the Right DPA Platform"},"content":{"rendered":"

If you\u2019re trying to figure out the best DPA platform for your brand, you\u2019ve come to the right place. Marpipe has made some claims about Socioh that aren’t entirely accurate \u2013 we\u2019re here to set the record straight.\u00a0<\/span><\/p>\n

Read on to see what Socioh can really do for you.<\/span><\/p>\n

1. Premium Brands Choose Socioh<\/b><\/h4>\n

\"Socioh<\/p>\n

THE REALITY:<\/strong>
\n<\/span>Premium brand choose Socioh, including Vuori, Staud, Skims, Marc Jacobs, Ted Baker, Specialized, Rackroom, Brumate, and more.<\/span><\/p>\n

\"Logos<\/p>\n

<\/h4>\n

2. Socioh is for Enterprise Feeds<\/b><\/h4>\n

\"Socioh<\/p>\n

THE REALITY:<\/strong>
\nSocioh can easily handle enterprise-level feeds. Our clients include brands like Rackroom with 1 million+ SKUs, and the largest ad spend by a single brand is $50,000\u2013$80,000 PER DAY just on catalog ads.<\/span><\/p>\n

\"Rackroom<\/p>\n

<\/h4>\n

3. Socioh has Advanced Design Capabilities<\/b><\/h4>\n

\"Socioh<\/p>\n

THE REALITY:<\/strong>
\nSocioh is known as the industry leader in designs for DPAs. Brands that have upgraded from Marpipe to Socioh for our design and production capabilities include Revolve, Honeylove, Hanna Andersson, Portland Leather Goods, Swim Outlet, Cuyana, Huckberry, and Melin.<\/span><\/p>\n

\"Revolve<\/p>\n

\"Portland<\/p>\n

Take a look at more DPA creatives designed by Socioh<\/a> for our partner brands.<\/span><\/p>\n

<\/h4>\n

4. Socioh Offers High-Def PLVs (Product Level Videos)<\/b><\/h4>\n

\"Socioh<\/p>\n

THE REALITY:<\/strong>
\nSocioh delivers high-definition PLVs (product level videos) at 30 frames per second, compared to Marpipe’s 4FPS gifs.<\/span><\/p>\n

Not only that, we offer PLVs at both the <\/span>product and variant level<\/b>, so you can show either different angles or different color variations of your product in the same video. See examples of PLVs that Socioh has created for Staud (product level) and Unbound Merino (variation level) below:<\/span><\/p>\n

\/wp-content\/uploads\/2025\/09\/Staud-PLV-by-Socioh.mp4<\/a><\/video><\/div>\n
\/wp-content\/uploads\/2025\/09\/Unbound-merino-PLV.webm<\/a><\/video><\/div>\n

Not just that, Socioh has just launched a new generative AI that can produce videos from your still photography.<\/span><\/p>\n

\/wp-content\/uploads\/2025\/09\/generative-video-PLV-by-Socioh-1.mp4<\/a><\/video><\/div>\n
\/wp-content\/uploads\/2025\/09\/generative-video-PLV-by-Socioh2.mp4<\/a><\/video><\/div>\n

<\/h4>\n

5. Socioh is a Complete Feed Management System<\/b><\/h4>\n

\"Socioh<\/p>\n

THE REALITY:<\/strong>
\nSocioh is a complete feed management system and can easily handle enterprise-level feeds. We have advanced automation and visibility rules, so you can exclude any product (eg out of stock, discounted etc) from your ad without removing them from your product feed. You can also show specific information (eg, sale or ‘selling out’ messaging) only on select products.<\/span><\/p>\n

\"Screenshot<\/p>\n

<\/h4>\n

6. Socioh has Advanced Testing Capabilities<\/b><\/h4>\n

\"Socioh<\/p>\n

THE REALITY:<\/strong>
\nSocioh supports two approaches to testing:<\/span><\/p>\n

    \n
  1. Test multiple design variations against your current BAU catalog without losing learnings<\/span><\/li>\n
  2. Test up to 20 creatives simultaneously in a new catalog<\/span><\/li>\n<\/ol>\n

    We will work with your growth team to find the winning design according to your KPIs and internal parameters.<\/span><\/p>\n

    <\/h4>\n

    7. Socioh offers Transparent Pricing<\/b><\/h4>\n

    \"Socioh<\/p>\n

    THE REALITY:<\/strong>
    \nSocioh does not charge a percentage of ad spend, but we do have a tiered pricing structure based on the brand’s monthly revenue. <\/span>
    \n<\/span>
    \n<\/span>The reason for this is that, as brands scale, their design requirements increase substantially in terms of platforms (Meta, Pinterest, Snap, AppLovin), formats (carousel, story, reel, video), and creative variations for testing (more budget allows for parallel testing of more designs). <\/span>
    \n<\/span>
    \n<\/span>Since Socioh is a full-service company, this results in an exponential increase in the number of man-hours that we spend, not just at the design stage, but also at the catalog production stage.<\/span><\/p>\n

    \"Socioh<\/p>\n

    <\/h4>\n

    8. Socioh offers Global Support<\/b><\/h4>\n

    \"Socioh<\/p>\n

    THE REALITY:<\/strong>
    \nSocioh’s founders are in the US and Canada, and our team is spread across the US, Brazil, Colombia, New Zealand, Ireland, and India so you get 24\/7 support.<\/span><\/p>\n

    \"Socioh<\/h4>\n

    9. Socioh Supports all Feeds and Formats<\/b><\/h4>\n

    \"Socioh
    \nTHE REALITY:<\/strong>
    \nSocioh is the official feed design partner for Feedonomics. We work with your existing feed \u2013 XML, CSV, TSV, or any other format. We also offer direct integration with Shopify.<\/span><\/p>\n

    \"Socioh<\/p>\n

    ________________________________________________________________________<\/p>\n

    The facts speak for themselves. Ready to see what Socioh can do for your brand? Schedule a no-obligation demo<\/a> with our founder & CEO now.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    If you\u2019re trying to figure out the best DPA platform for your brand, you\u2019ve come to the right place. Marpipe has made some claims about Socioh that aren’t entirely accurate \u2013 we\u2019re here to set the record straight.\u00a0 Read on to see what Socioh can really do for you. 1. Premium Brands Choose Socioh THE […]<\/p>\n","protected":false},"author":12,"featured_media":29011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_goodads_case_study_template":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-28858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"_links":{"self":[{"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/posts\/28858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/comments?post=28858"}],"version-history":[{"count":1,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/posts\/28858\/revisions"}],"predecessor-version":[{"id":29023,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/posts\/28858\/revisions\/29023"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/media\/29011"}],"wp:attachment":[{"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/media?parent=28858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/categories?post=28858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/tags?post=28858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}