{"id":24700,"date":"2024-08-06T13:37:25","date_gmt":"2024-08-06T13:37:25","guid":{"rendered":"\/?p=24700"},"modified":"2026-03-29T22:16:48","modified_gmt":"2026-03-29T22:16:48","slug":"introduction-to-meta-adv-catalog-ads","status":"publish","type":"post","link":"https:\/\/goodads.ai\/blog\/introduction-to-meta-adv-catalog-ads","title":{"rendered":"Advertisers’ Guide to Meta’s Advantage+ Catalog Ads"},"content":{"rendered":"

In\u00a0Meta terminology<\/a>, a catalog is your one-stop-shop for all your advertising efforts on Meta, containing all the information of the items you want to advertise, be it product name, product price, product category, and so on.<\/p>\n

Under this umbrella comes Meta advantage+ catalog ads.<\/p>\n

Simply put, adv+ catalog ads are personalized ads that dynamically show your audience(s) the products from your website most likely to resonate with them. They do this based on Meta’s algorithm, which is constantly learning from interests and interactions.<\/p>\n

Once your catalog is ready, all that’s left is setting up a campaign, its targeting and budgets, and monitoring the performance. And then you’re ready to publish your first adv+ ad!<\/p>\n

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Set up your first catalog<\/h2>\n

To set up your first catalog, all you have to do is:<\/p>\n

    \n
  1. Go to Meta Commerce Manager, and in the \u201cAssets\u201d section, click \u201cAdd catalog\u201d.<\/li>\n
  2. Select \u201cEcommerce\u201d as your catalog type.<\/li>\n
  3. Choose to either upload the product info manually or connect a partner platform.<\/li>\n<\/ol>\n

    Now, even if you don\u2019t have the feed handy, you can still set up the catalog and add the items by navigating to \u201cData sources\u201d in the Commerce Manager and selecting the best option for your requirements:<\/p>\n