{"id":23981,"date":"2023-04-10T00:00:00","date_gmt":"2023-04-10T00:00:00","guid":{"rendered":"\/uncategorized\/which-is-the-best-attribution-software-for-digital-marketing-in-2023-northbeam-rockerbox-triple-whale-or-socioh\/"},"modified":"2026-03-29T22:16:52","modified_gmt":"2026-03-29T22:16:52","slug":"which-is-the-best-attribution-software-for-digital-marketing-in-2023-northbeam-rockerbox-triple-whale-or-socioh","status":"publish","type":"post","link":"https:\/\/goodads.ai\/blog\/which-is-the-best-attribution-software-for-digital-marketing-in-2023-northbeam-rockerbox-triple-whale-or-socioh","title":{"rendered":"Northbeam, Rockerbox, Triple Whale, or Socioh &#8211; which is the best attribution software for digital marketing in 2023?"},"content":{"rendered":"<p id=\"\">Attribution. That\u2019s been the buzzword of 2022-23.<\/p>\n<p id=\"\">After iOS14, Meta lost the ability to target as effectively. Enter multiple attribution and first-party pixel tools.<\/p>\n<p id=\"\">But, let\u2019s admit it &#8212; attribution is not a fun topic. There\u2019s complicated terminology and complex models. Most of us are just looking for a quick cheat sheet to help figure this sh*t out and tell us which app to go with.<\/p>\n<p id=\"\">Well, here\u2019s your quick and easy guide to attribution softwares.<\/p>\n<p id=\"\">\u200d<\/p>\n<h2 id=\"\">The main contenders<\/h2>\n<p id=\"\">I am going to go over the 4 most popular attribution tools for Meta and help you understand each one\u2019s philosophy, attribution model(s), audience, and channel support.<\/p>\n<ul id=\"\">\n<li id=\"\">Northbeam<\/li>\n<li id=\"\">Rockerbox<\/li>\n<li id=\"\">Triple Whale<\/li>\n<li id=\"\">Socioh<\/li>\n<\/ul>\n<p id=\"\">I will give a brief summary of each tool with a breakdown of pros and cons, followed by a comparison chart.<\/p>\n<p id=\"\"><strong id=\"\">Before we get started<\/strong><\/p>\n<p id=\"\">Not that familiar with attribution models and terminology? Here\u2019s a super-easy 2-minute video with examples that will bring you up to speed.<\/p>\n<p><iframe loading=\"lazy\" title=\"Attribution Terminology | 1st-party Pixel FAQs\" src=\"\/\/www.youtube.com\/embed\/tqidKEaaqcU\" width=\"100%\" height=\"500px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p id=\"\">Or check out our glossary of <a id=\"\" href=\"https:\/\/socioh.com\/blog\/wtf-is-accrual-anyway-your-post-ios-guide-to-attribution-terms-2023\">Attribution terms<\/a>.<\/p>\n<p id=\"\">\u200d<\/p>\n<h2 id=\"\">Northbeam<\/h2>\n<p id=\"\">Northbeam is a powerful eCommerce analytics platform with capabilities like pixel tracking, advanced machine learning, real-time data processing, customized reports, fine-grained filtering options, and predictive conversion-lift attribution.<\/p>\n<p id=\"\"><strong id=\"\">Philosophy<\/strong><\/p>\n<p id=\"\">Northbeam aims to be a \u201cuniversal ad attribution platform\u201d which tracks all the touchpoints in your customer\u2019s journey. Its machine-learning algorithms offer predictive analysis to help brands scale profitably.<\/p>\n<p><strong id=\"\">Preferred Model<\/strong><\/p>\n<p id=\"\">Multi-touch, accrual, weighted.<\/p>\n<p id=\"\"><strong id=\"\">Pricing<\/strong><\/p>\n<p id=\"\">Starts at $300\/month but goes up steeply based on monthly page views.<strong id=\"\">\u200d<\/strong><\/p>\n<p id=\"\"><strong id=\"\">Pros<\/strong><\/p>\n<ul id=\"\">\n<li id=\"\">Advanced multi-channel\/device support (including connected TV etc.)<\/li>\n<li id=\"\">Machine-learning based predictive analysis<\/li>\n<li id=\"\">Hourly data refresh with real-time processing<\/li>\n<\/ul>\n<p id=\"\"><strong id=\"\">Cons<\/strong><\/p>\n<ul id=\"\">\n<li id=\"\">Complex interface and terminology<\/li>\n<li id=\"\">Expensive, with no free version<\/li>\n<\/ul>\n<p id=\"\"><span class=\"blue-low-highlight\" style=\"background-image: linear-gradient(to bottom, var(--white), white 65%, rgba(45, 156, 219, .25) 65%, rgba(45, 156, 219, .25)); display: inline;\">\u200d<\/span><strong id=\"\"><span class=\"blue-low-highlight\" style=\"background-image: linear-gradient(to bottom, var(--white), white 65%, rgba(45, 156, 219, .25) 65%, rgba(45, 156, 219, .25)); display: inline;\">My take<\/span>\u00a0<\/strong><\/p>\n<p id=\"\">Northbeam may be the best solution for large-scale or enterprise brands due to its advanced predictive analytics, multi-channel support, and sophisticated tooling.<\/p>\n<p id=\"\">However, the interface is pretty complex and may be hard to use for smaller businesses and advertisers. Most small or medium-sized businesses probably don\u2019t need such advanced tooling and channel support. Also, it does cost a LOT.<\/p>\n<p id=\"\">\u200d<\/p>\n<h2 id=\"\">Rockerbox<\/h2>\n<p id=\"\">Rockerbox offers an advanced CMO dashboard consolidating data across offline and online campaigns. It has sophisticated tooling for measuring MMM (Media Mix\u00a0 Modelling), incrementality, geo lift, halo analysis, and other advanced metrics.<\/p>\n<p id=\"\"><strong id=\"\">Philosophy<\/strong><\/p>\n<p id=\"\">Rockerbox aims to provide a single platform to help C-level decision-makers get a bird\u2019s eye view of their cross-channel marketing distribution and performance.<\/p>\n<p id=\"\"><strong id=\"\">Preferred Model<\/strong><\/p>\n<p id=\"\">Multi-touch, accrual, weighted.<\/p>\n<p id=\"\"><strong id=\"\">Pricing<\/strong><\/p>\n<p id=\"\">Plans start at $150\/month. They do offer a free tier but this does not include their first-party pixel.<\/p>\n<p id=\"\"><strong id=\"\">Pros<\/strong><\/p>\n<ul id=\"\">\n<li id=\"\">Comprehensive cross-platform attribution<\/li>\n<li id=\"\">Real-time reporting<\/li>\n<li id=\"\">Deep integration with data sources like CRM systems, etc.<\/li>\n<\/ul>\n<p id=\"\"><strong id=\"\">Cons<\/strong><\/p>\n<ul id=\"\">\n<li id=\"\">Steep learning curve &amp; long onboarding time<\/li>\n<li id=\"\">Pretty expensive as price is based on number of events tracked<\/li>\n<\/ul>\n<p id=\"\"><strong id=\"\"><span class=\"blue-low-highlight\" style=\"background-image: linear-gradient(to bottom, var(--white), white 65%, rgba(45, 156, 219, .25) 65%, rgba(45, 156, 219, .25)); display: inline;\">My take<\/span>\u00a0<\/strong><\/p>\n<p id=\"\">Like Northbeam, Rockerbox is a great choice for larger brands with more complex needs. It is more suitable for a Chief Marketing Officer whose job it is to make mixed media decisions than for a media buyer looking to tactically manage daily campaigns.<\/p>\n<p id=\"\">\u200d<\/p>\n<h2 id=\"\">Triple Whale<\/h2>\n<p id=\"\">Triple Whale is a popular solution that offers creative reporting, customer journeys, a customizable dashboard, cohort segmentation, and affiliate tracking. The company has released a slew of AI-based tools in March\/April 2023. It\u2019s a little to early to comment on the utility of these tools.<\/p>\n<p id=\"\"><strong id=\"\">Philosophy<\/strong><\/p>\n<p id=\"\">Triple Whale\u2019s goal is to be a complete eCommerce solution to manage all your business analytics in a unified, easy-to-use dashboard.<\/p>\n<p id=\"\"><strong id=\"\">Preferred Model<\/strong><\/p>\n<p id=\"\">Triple whale\u2019s preferred model of attribution is the Triple Pixel model &#8211; simply put, this is the last click at a channel level. This gives full credit to the last ad click per ad channel in the customer&#8217;s journey. This means that the same transaction may be counted multiple times across channels. Triple Whale prefers cash-based reporting but support accrual-based reporting as well.<\/p>\n<p id=\"\"><strong id=\"\">Pricing<\/strong><\/p>\n<p id=\"\">Basic plans start at $100 but that actual cost for pixel+attribution works out closer to $300<\/p>\n<p id=\"\"><strong id=\"\">Pros<\/strong><\/p>\n<ul id=\"\">\n<li id=\"\">User-friendly interface<\/li>\n<li id=\"\">Customizable dashboard<\/li>\n<li id=\"\">Creative reporting<\/li>\n<\/ul>\n<p id=\"\"><strong id=\"\">Cons<\/strong><\/p>\n<ul id=\"\">\n<li id=\"\">No weighted model across campaigns &amp; channels &#8211; this makes is<\/li>\n<li id=\"\">Triple Pixel model is simplistic and undervalues the first touch<\/li>\n<li id=\"\">Feature-based pricing pushes up the cost fast<\/li>\n<li id=\"\">Some users have reported that it can be buggy<\/li>\n<\/ul>\n<p id=\"\"><strong id=\"\"><span class=\"blue-low-highlight\" style=\"background-image: linear-gradient(to bottom, var(--white), white 65%, rgba(45, 156, 219, .25) 65%, rgba(45, 156, 219, .25)); display: inline;\">My take<\/span>\u00a0<\/strong><\/p>\n<p id=\"\">Triple Whale has a nice, clean interface with a customizable dashboard that is easy to understand. I also like their creative reporting feature, which makes ad-related decision-making faster.<\/p>\n<p id=\"\">While I like the fact that the Triple Attribution model allows me to focus on the value of individual channels, my concern is that the actual, practical value of each campaign may not be fully understood in this model. The lack of a weighted model makes it hard to get a sense of the actual ROAS per campaign, and the first-touch (which creates brand awareness) is largely ignored.<\/p>\n<p id=\"\">Overall, it\u2019s pixel data is very similar to Google analytics and it\u2019s hard to justify the cost.<\/p>\n<p id=\"\">\u200d<\/p>\n<h2 id=\"\">Socioh<\/h2>\n<p id=\"\">Unlike the other platforms we have discussed, Socioh is an all-in-one digital ads platform for eCommerce brands. It is also the only platform to offer a <a id=\"\" href=\"https:\/\/goodads.ai\/blog\/should-you-use-a-first-party-pixel\">free-first-party pixel<\/a> to all Shopify users.<\/p>\n<p id=\"\"><strong id=\"\">Philosophy<\/strong><\/p>\n<p id=\"\">Socioh aims to be a complete solution for small-to-medium eCommerce brands advertising on Meta. It offers advanced product feed management, data-driven campaigns, and easy-to-understand analytics<strong id=\"\">\u200d<\/strong><\/p>\n<p id=\"\"><strong id=\"\">Preferred Model<\/strong><\/p>\n<p id=\"\">Multi-touch, accrual, weighted.<\/p>\n<p id=\"\"><strong id=\"\">Pricing<\/strong><\/p>\n<p id=\"\">Plans starts at $600 for the complete platform. The first-party pixel and related analytics are available for <a id=\"\" href=\"https:\/\/goodads.ai\/blog\/should-you-use-a-first-party-pixel\">free<\/a> for Shopify stores.<\/p>\n<p id=\"\"><strong id=\"\">Pros<\/strong><\/p>\n<ul id=\"\">\n<li id=\"\">Free first-party pixel and analytics<\/li>\n<li id=\"\">AI-based budget recommendations based on campaign performance<\/li>\n<li id=\"\">Detailed creative reporting<\/li>\n<li id=\"\">Easy to create data-driven campaigns with tips and help<\/li>\n<li id=\"\">Bonus &#8211; Customized product feed to boost DABA\/DPA performance<\/li>\n<\/ul>\n<p id=\"\"><strong id=\"\">Cons<\/strong><\/p>\n<ul id=\"\">\n<li id=\"\">No support for marketplaces or channels like connected TV etc.<\/li>\n<li id=\"\">Does not include advanced tooling like MMM or incrementaility<\/li>\n<\/ul>\n<p id=\"\"><strong id=\"\"><span class=\"blue-low-highlight\" style=\"background-image: linear-gradient(to bottom, var(--white), white 65%, rgba(45, 156, 219, .25) 65%, rgba(45, 156, 219, .25)); display: inline;\">My take<\/span>\u00a0<\/strong><\/p>\n<p id=\"\">Socioh\u2019s attribution tools are ideal for brands doing mid-8 figures or less in annual revenue. Whereas Socioh doesn\u2019t include sophisticated attribution tooling like MMM and incrementality testing needed by enterprise brands, it is ideal founders or in-house media buyers who wear multiple hats. It really simplifies day to day media mangement and budget decisions.<\/p>\n<p id=\"\">As a bonus, Socioh also offers other tools for in-house advertisers to create and run profitable ads. These include powerful product feed customization, data-driven campaign recommendations and a creative management tool.<\/p>\n<p id=\"\">\u200d<\/p>\n<h2 id=\"\">Comparison Table<\/h2>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\">\n<div id=\"\"><img alt=\"Screenshot202023 04 0720at2012.10.3920PM\" decoding=\"async\" id=\"\" src=\"https:\/\/goodads.ai\/blog\/wp-content\/uploads\/2024\/10\/64306ab72ceaa5d549dba71b_Screenshot202023-04-0720at2012.10.3920PM.png\" width=\"auto\" height=\"auto\" \/><\/div>\n<\/figure>\n<p id=\"\">Hope you found this useful. Check out a detailed video about how to think <a id=\"\" href=\"https:\/\/socioh.com\/blog\/everything-you-need-to-know-about-attribution-and-the-first-party-pixel\">about attribution and attribution tools here<\/a>.<\/p>\n<p id=\"\">\u200d<\/p>\n<p id=\"\">\u200d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not sure which tracking software to choose? Compare the 4 most popular attribution tools &#8211; Northbeam, Rockerbox, Triple Whale, and Socioh.<\/p>\n","protected":false},"author":12,"featured_media":28397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_goodads_case_study_template":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-23981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"_links":{"self":[{"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/posts\/23981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/comments?post=23981"}],"version-history":[{"count":1,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/posts\/23981\/revisions"}],"predecessor-version":[{"id":29063,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/posts\/23981\/revisions\/29063"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/media\/28397"}],"wp:attachment":[{"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/media?parent=23981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/categories?post=23981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/tags?post=23981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}