{"id":23922,"date":"2023-05-24T00:00:00","date_gmt":"2023-05-24T00:00:00","guid":{"rendered":"\/uncategorized\/the-only-9-meta-ad-campaigns-you-need-for-your-ecommerce-brand-in-2024\/"},"modified":"2026-03-29T22:16:52","modified_gmt":"2026-03-29T22:16:52","slug":"the-only-9-meta-ad-campaigns-you-need-for-your-ecommerce-brand-in-2024","status":"publish","type":"post","link":"https:\/\/goodads.ai\/blog\/the-only-9-meta-ad-campaigns-you-need-for-your-ecommerce-brand-in-2024","title":{"rendered":"The only 9 Meta ad campaigns you need for your eCommerce brand in 2023"},"content":{"rendered":"

With Meta\u2019s ad landscape changing so rapidly, it\u2019s hard to keep track of which campaigns are working.<\/p>\n

At Socioh, we work with 100s of eCommerce brands and ad agencies. Based on our learnings from this consolidated data, here are our top 9 campaigns for Summer 2023.<\/p>\n

Prospecting Campaigns<\/h1>\n

Top-of-the-funnel campaigns targeting new customers. These campaigns are designed to catch the attention of potential buyers<\/strong> and encourage them to learn more or take action, such as making a purchase.<\/p>\n

While prospecting campaigns may not appear to perform as well as retargeting campaigns in terms of CTR or ROAS, it\u2019s crucial to run them so you always have enough new shoppers to include in your retargeting funnel.<\/p>\n

In fact, at Socioh, we recommend spending 80-85% of your ad budget on prospecting campaigns.<\/p>\n

1. Advantage+ Shopping Campaign (ASC)<\/h3>\n

ASC is Meta\u2019s latest campaign. The idea behind it is twofold:<\/p>\n

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  1. To improve targeting based on Meta\u2019s latest AI-based algorithm. This is Meta\u2019s answer to iOS14.<\/li>\n
  2. To streamline or simplify campaign creation. The advertiser can now focus on the creative, leaving targeting and placement to Meta.<\/li>\n<\/ol>\n

    This campaign is great for testing creatives and scaling spend. All you need to do is define the percentage of your budget you\u2019d like to allocate to retargeting existing customers. The remaining budget will automatically be used for prospecting.<\/p>\n

    Campaign type: <\/strong>Conversion<\/p>\n

    Target audience<\/strong>: Decided by Meta<\/p>\n

    ASC is great for both prospecting & retargeting as it combines both in the same campaign. I recommend starting with this campaign for Prospecting.<\/p>\n

    See best practices for ASC campaigns here<\/a>.<\/p>\n

    2. Broad Targeting<\/h3>\n

    Since iOS14, targeting options that actually work for prospecting campaigns have become far more limited. Broad or open targeting is one of the few that remain effective for almost all accounts.<\/p>\n

    In broad targeting, the advertiser does not specify any information while setting up the ad. This gives Meta free reign to use its AI to target anyone that it believes could be your potential customer.<\/p>\n

    Campaign type:<\/strong> Conversion<\/p>\n

    Target audience:<\/strong> Broad\/Open (based on Meta\u2019s AI)<\/p>\n

    If you\u2019d like to narrow your audience, you could layer on interests that are relevant to your brand. We usually recommend at least 3-5 interests, each of which has millions of people. Try not to select narrow interests that have less than 2 million people.<\/p>\n

    \u200dTip:<\/strong> This campaign, along with the Creative Testing retargeting campaign, is great for testing new creatives or for scaling existing top-performing creatives.<\/p>\n

    \u200d<\/p>\n

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    Once every week.<\/p>\n