{"id":23887,"date":"2023-02-09T00:00:00","date_gmt":"2023-02-09T00:00:00","guid":{"rendered":"\/uncategorized\/test-your-dynamic-catalog-ads-daba-dpas-without-losing-learnings\/"},"modified":"2026-03-29T22:16:52","modified_gmt":"2026-03-29T22:16:52","slug":"test-your-dynamic-catalog-ads-daba-dpas-without-losing-learnings","status":"publish","type":"post","link":"https:\/\/goodads.ai\/blog\/test-your-dynamic-catalog-ads-daba-dpas-without-losing-learnings","title":{"rendered":"How to test your Dynamic Catalog Ads (DABA & DPAs) without losing learnings"},"content":{"rendered":"

Dynamic Catalog Ads are the most popular and profitable type of ads on Meta. Hardly surprising since they are personalized to each viewer and attract the highest returns.<\/p>\n

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Dynamic catalog ads are based on your product feed and can be used at the top of the funnel as DABA (Dynamic Ads, Broad Audience) campaigns, or at the bottom of the funnel as DPAs (Dynamic Product Ads). Learn more about dynamic ads here.<\/a><\/p>\n<\/div>\n<\/div>\n

Today, with Meta\u2019s ability to target hampered by iOS14, and the growing focus on Instagram Shops, the product catalog has become even more important to advertisers.<\/p>\n

Socioh\u2019s Branded Catalog<\/a> offers advertisers a massive opportunity by providing on-brand templates and rule-based automation for dynamic ads. You can add your message, discount, lifestyle images, and even real customer reviews to your dynamic creatives.<\/p>\n

(See examples of Branded Catalogs<\/a> being used by actual brands.)<\/p>\n

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But with so many template options available, it\u2019s not surprising that the top question we get asked is \u2014<\/p>\n

\u201cWhat is the best catalog design for my store?\u201d<\/span><\/p>\n

The answer is \u2014<\/p>\n

\u201cWe don\u2019t know. But we can find out.\u201d<\/span><\/p>\n

Each brand is different. Each has a unique value proposition, an individual brand aesthetic, a distinct target audience. Each has its own story to tell.<\/p>\n

And that\u2019s why, while we can give recommendations, the only certain way to know what will work for your brand is to test.<\/p>\n

Testing ain\u2019t easy<\/h2>\n

But how do you test catalogs?<\/p>\n

With other ad formats, it\u2019s possible to launch new creatives regularly. But with dynamic ads, you typically have only 1, sometimes 2, catalogs. And you can\u2019t change their creatives via Meta.<\/p>\n

Moreover, catalog ads gain learnings and optimize over time, so the longer they run, the better they perform. Editing even the caption of these ads leads to a loss of all optimizations and restarts the learning phase.<\/p>\n

So how do you not just try different creatives, but make sure that you do it without losing previous learnings?<\/p>\n

The Smart Switch<\/h2>\n

Socioh developed the Smart Switch to solve exactly this problem.\u200d<\/strong><\/p>\n

With Smart Switch, you can schedule any design change to your dynamic ads, without losing campaign optimizations<\/em>! <\/strong>Learn more.<\/a><\/p>\n

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Smart Switch by Socioh is a tool that enables eCommerce businesses to change the messaging of their product catalogs on Facebook and Instagram without losing the learnings from their previous catalogs.<\/p>\n

This helps advertisers test different designs and messaging, and make adjustments to their catalogs without losing the performance data and insights they have gathered. This feature is especially useful for brands that want to optimize their product catalogs for better performance and higher sales.<\/p>\n

Learn more about Smart Switch here<\/a>.<\/p>\n<\/div>\n<\/div>\n

With Smart Switch you can easily change your Branded Catalog template.<\/p>\n

This helps ensure that the most relevant message and design is always being sent out. It also means that you can regularly update your template and test to see which design and message is the most impactful for your brand. (More on this below.)<\/p>\n

There are 2 ways you can use Socioh to test your catalog designs:<\/p>\n

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  1. A\/B test<\/li>\n
  2. Smart Loop<\/li>\n<\/ol>\n

    A\/B test your catalog ads<\/h2>\n

    In Socioh, when you click on Smart Switch for any catalog, you get the following options<\/p>\n

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    \"Huivs4koTdcfMFsLSmItTC28jGSuI84OOI7MPQpTPyXFEi2EMG5oZ8Zj1xp6W2aVqQ1soD4XLbJl2wuq2ViHihUVoaAODE5euM50j7ETNWvgk8idhNtLyKNaVCJ1bDtQHRUejVllqDJ5vIcwglhL<\/div>\n<\/figure>\n

    If you already have an idea about which design works for your store but want to fine-tune the design to get optimal results, then I recommend the A\/B test feature.<\/p>\n

    This option will run both your designs for an equal amount of time, and then declare the winner based on the Click-Through-Rate (CTR) or Return on ad Spend (ROAS).<\/p>\n

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    \"367fEHwqwkcndO2B1r1ivQm091PUXQQs<\/div>\n<\/figure>\n

    Here\u2019s a great example of this kind of test by athleisure brand Noli Yoga. Their reviews template was performing very well but they wanted to ensure that they were using only the most effective design for their brand.<\/p>\n

    They started by testing a light background against a dark background.<\/p>\n

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    \"Image1\"<\/div>\n<\/figure>\n

    The dark background clearly outperformed the lighter template. The CTR was higher by over 38%<\/strong> and the ROAS also improved.<\/p>\n

    Noli Yoga then tested the original dark template against the same template with larger fonts for readability.<\/p>\n

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    \"Ezgif<\/div>\n<\/figure>\n

    This improved CTR by an additional 27%<\/strong>.<\/p>\n

    The brand then tried a 2-image dark template with larger fonts, which improved performance even further.<\/p>\n

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    \"Ezgif<\/div>\n<\/figure>\n

    Using Smart Loop for A\/B testing<\/h2>\n

    If you are not sure about the kind of template that will work best for your store, then the Smart Loop<\/a> is a great tool for you.<\/p>\n

    A clothing brand recently ran the following Smart Loop.<\/p>\n

    They selected 3 different types of templates for 1 day each. Here\u2019s how it worked:<\/p>\n