{"id":23664,"date":"2024-04-13T00:00:00","date_gmt":"2024-04-13T00:00:00","guid":{"rendered":"\/uncategorized\/how-to-customize-your-meta-advantage-catalog-ads-in-2024\/"},"modified":"2026-03-29T22:16:52","modified_gmt":"2026-03-29T22:16:52","slug":"how-to-customize-your-meta-advantage-catalog-ads-in-2024","status":"publish","type":"post","link":"https:\/\/goodads.ai\/blog\/how-to-customize-your-meta-advantage-catalog-ads-in-2024","title":{"rendered":"How to customize your Meta Advantage+ catalog ads"},"content":{"rendered":"

Meta\u2019s Advantage+ catalog ads are one of the most profitable forms of advertising.<\/p>\n

And yes, that\u2019s right\u00a0 \u2014 you already know them as dynamic catalog ads<\/a>.<\/p>\n

But how exactly do they work?<\/p>\n

These ads use Meta\u2019s machine learning algorithms in order to scale your ads when you have a large number of products.<\/p>\n

They use all the data that Meta has on its users<\/span> \u2014 their interests, browsing histories, searches, and click-and-catalog performance data \u2014 to automatically show your shoppers the most relevant listings.<\/p>\n

And the best part?<\/p>\n

With these ads, you no longer have to create individual ads for each and every item you sell. Instead of setting up 1,000s of ad sets manually, you can create a catalog with all of your products or services<\/span>.<\/p>\n

Based on how they target shoppers at different stages of their customer journey, there are two types of Meta Advantage+ catalog ads:<\/p>\n

\u200dAdvantage+ catalog ads for broad audiences<\/strong><\/span> or Dynamic Ads for Broad Audiences (DABA ads) are prospecting ads that target consumers who have not yet purchased from your business or visited your website. However, these shoppers may have shown interest in brands similar to your own, or the types of products or services that you are offering.\u200d<\/strong><\/p>\n

Advantage+ catalog ads for retargeting<\/strong><\/span> or Dynamic Product Ads (DPA ads) for consumers who have expressed interest in specific products on your website to encourage them to make a purchase.<\/p>\n

Since these are personalized ads, both these types of ads can be insanely profitable for stores<\/p>\n

\n
\n

Meta\u2019s advantage+ catalog ads and Meta\u2019s Advantage+ campaigns.<\/strong><\/p>\n

Though these have deceptively similar names, Meta\u2019s Advantage+ catalog ads are not to be confused with their Advantage+ campaigns.<\/p>\n

While the Adv+ catalog ads refer to dynamic ads, the Adv+ campaign was launched by Meta in the beginning of 2022, as the next generation of dynamic ads.<\/p>\n

With Advantage+ campaigns, Meta automatically creates tailored campaign settings, with a reduced number of manual tasks. All you have to do is add your best-performing creative (you can choose between catalog, image, and\/or video). These campaigns use Meta\u2019s advanced algorithms to automatically deliver shoppers the best creative, placement, and message mix to drive conversions.<\/p>\n

On the other hand, when you\u2019re using dynamic ads, you have to manually configure a campaign ad set, and ad, even though catalogs use Meta\u2019s machine learning to deliver the best product listings to encourage shoppers to convert.<\/p>\n<\/div>\n<\/div>\n

\u200d<\/p>\n

However, one of the biggest drawbacks of Meta\u2019s Advantage+ catalog ads is that besides very limited stickers, Meta offers no way to customize them \u2014 and so you have a plain, boring, and often visually inconsistent product feed running as an ad!<\/em>\u200d<\/p>\n

\u200dSo, how do you customize your Meta Advantage+ Catalogs?<\/strong><\/h2>\n

With Meta\u2019s ability to target efficiently hampered by iOS14, and the growing focus on Instagram Shops, it is now really important to test all creatives, including your dynamic ads.<\/p>\n

But how do you do it? Is it even possible to design your dynamic ads let alone test them?<\/p>\n

YES!<\/p>\n

A number of tools like Socioh, Hunch, Marpipe, and others<\/a> offer a way to enrich your product feed. Each promises the ability to design your product and test your dynamic creatives.<\/p>\n

Let\u2019s take a look at some of the important features you should look for when choosing a tool to customize your advantage+ catalog ads:<\/p>\n

1. Get the perfect creative, every single time<\/span><\/strong>: Say goodbye to badly fitted, inconsistently-sized images or white borders in your lifestyle images.<\/p>\n

With Socioh\u2019s auto-fit options and variations for images with different WHR (width-height ratio), you get perfectly fitted product images so you never again have an ugly catalog ad.<\/p>\n

\n
\"Socioh<\/div>
Branded Catalog by apparel brand Clothing Arts<\/figcaption><\/figure>\n

\u200d2. Choose any product image<\/span>: <\/strong>Have secondary images (such as lifestyle images) in your feed you want to showcase? Choose any image from your product feed to create your catalog.<\/p>\n

With Socioh, you can select your non-primary images in your catalog in one single click<\/span>. What\u2019s more, you can even create multi-image catalogs to show off your products.\u00a0See examples of lifestyle images in Meta catalog ads<\/a> made via Socioh.<\/p>\n

\n
\"Branded<\/div>
Branded Catalog by phone accessories brand Burga<\/figcaption><\/figure>\n

3. Remove product backgrounds<\/span><\/strong>: Want to remove white backgrounds from your products so you can make your images stand out? You can use custom backgrounds to create visually stunning catalogs.<\/p>\n

Use Socioh\u2019s one-click background-removal tool<\/span> to create catalogs that are perfectly on-brand \u2014 at scale! Try it<\/a>!<\/p>\n

\n
\"Dynamic<\/div>
Branded Catalog by Buyceps, a brand that sells health and nutrition supplements<\/figcaption><\/figure>\n

4. Add dynamic rules to communicate valuable information<\/span><\/strong>: Want to share discounts, cut prices, or other key information with your shoppers? Dynamic mapping options help you create catalogs that are automatically updated every time any product information changes.<\/p>\n

With Socioh, your catalogs are always synced<\/span>. You won\u2019t have to worry about out-of-date prices or sold-out products again!<\/p>\n

\n
\"Auotmated<\/div>
Branded Catalog by Br\u00fcmate, which sells drink accessories<\/figcaption><\/figure>\n

5. Showcase your social proof<\/span><\/strong>: Add reviews, media coverage and ratings in your catalogs to showcase just how popular your products are!<\/p>\n

Socioh integrates with popular review platforms Yotpo, Judge.me, Junip, and Stamped.io<\/span> \u2014 so you can pull in reviews for each product in just one click. Use a different platform? No problem \u2014 upload a .CSV file and you\u2019re all set!<\/p>\n

\n
\"Adv+<\/div>
Branded Catalog made by athleisure brand Noli<\/figcaption><\/figure>\n

\u200d6. Add promotions, coupon codes, and more<\/span><\/strong>: Highlight any promotions or offers, showcase your bestsellers, or even show inventory on products that are selling out to convert shoppers faster.<\/p>\n

Socioh\u2019s intelligent automation lets you show relevant information directly onto your catalog design<\/span> with easy, one-click shortcuts. Have specific metadata you want to add to your catalog? We\u2019ve got you covered.<\/p>\n

\n
\"Brumate<\/div>
Branded Catalog made by Br\u00fcmate for their Cyber Monday promotion<\/figcaption><\/figure>\n

7. Display BNPL options<\/span><\/strong>: Do you offer your customers Buy Now Pay Later options? Highlight affordability with BNPL stickers.<\/p>\n

Use Socioh\u2019s ready-to-use BNPL templates<\/span> to showcase the exact amount of the first installment, so your customers find it hard not to shop from you.<\/p>\n

\n
\"BNPL<\/div>
Branded Catalog by pet accessories brand Korriko<\/figcaption><\/figure>\n

8. Test your dynamic creatives<\/span><\/strong>: With tools that let you customize your Adv+ catalog ads,\u00a0you can now iterate on design so you and your creative team can focus on creating ads that convert.<\/p>\n

\n
\n

Get catalog ad examples by real brands<\/h3>\n

Get the best ads from top DTC brands in your inbox every week.<\/p>\n

+ Handpicked tactics for creative testing.<\/p>\n