{"id":23615,"date":"2024-05-19T00:00:00","date_gmt":"2024-05-19T00:00:00","guid":{"rendered":"\/uncategorized\/get-control-over-your-shopify-product-catalog-with-supplementary-feeds\/"},"modified":"2026-03-29T22:16:52","modified_gmt":"2026-03-29T22:16:52","slug":"get-control-over-your-shopify-product-catalog-with-supplementary-feeds","status":"publish","type":"post","link":"https:\/\/goodads.ai\/blog\/get-control-over-your-shopify-product-catalog-with-supplementary-feeds","title":{"rendered":"Get control over your Shopify product catalog with supplementary feeds"},"content":{"rendered":"

Why use a supplementary feed?<\/h2>\n

The main benefit of supplementary feeds is that you can update your feed with new information without affecting the learnings<\/strong> associated with your main feed.<\/p>\n

This means using a product feed app like Socioh<\/a> to enrich the product images in your catalog does not affect the optimizations<\/strong> of your currently running catalog ads<\/p>\n

\n
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Socioh is the industry leader in Facebook dynamic advertising and product feeds. Our flagship product \u2014 the Branded Catalog<\/a> \u2014 offers unparalleled control over feed image optimization.<\/p>\n

Book a no-obligation demo<\/a> to see if Socioh can help elevate your catalog ads.<\/p>\n<\/div>\n<\/div>\n

Supplementary feed use cases and examples:<\/h2>\n

1. Enhance your product catalog images<\/h3>\n

Your product images probably look like this:<\/p>\n

\n
\"A<\/div>
Plain catalog ad by Brumate<\/figcaption><\/figure>\n

Or like this:<\/p>\n

\n
\"A<\/div>
Plain catalog ad by Degs & Sal<\/figcaption><\/figure>\n

These are great for your product pages but as an ad, they don\u2019t stand out and catch the eye.<\/p>\n

Socioh\u2019s Branded Catalogs<\/a> can transform your product images to reflect not just your brand identity but also include product meta information, rule-based automation, lifestyle images<\/a>, category-based designs, user reviews, USPs, and so much more \u2013 all without ever losing learnings!<\/p>\n

\n
\"A<\/div>
Catalog ad by Brumate – designed via Socioh<\/figcaption><\/figure>\n
\n
\"A<\/div>
Catalog ad by Degs & Sal – designed via Socioh<\/figcaption><\/figure>\n

Here are some of the biggest brands using Socioh right now to boost their catalog ad and Shop performance.<\/p>\n

\n
\"Y51nJtLiqxHJI<\/div>
Before\/after comparison of Specialized’s Catalog ad – designed via Socioh<\/em><\/figcaption><\/figure>\n
\n
\"NFXrCXZV01LWS0I7hruhYSUoo8xbfidiaGO78xhFwrfJTSXhizhhfnP3rNDGOTRZIUrwCxco0hJeztNE62ZrCHiI9FI<\/div>
Before\/after comparison of True Classic’s Catalog ad – designed via Socioh<\/em><\/figcaption><\/figure>\n
\n
\"QvjEa95c4tvlPyt<\/div>
Before\/after comparison of Ted Baker’s Catalog ad – designed via Socioh<\/em><\/figcaption><\/figure>\n

And we have a whole lot of examples of real brands using Socioh<\/a> that you can check out.\u00a0Or just book a call<\/a> with us! We\u2019ll get some designs made just for you. \ud83d\ude42<\/p>\n

2. Add\/change the Google Product Category information in your catalog<\/h3>\n

When you create and set up your catalog through Shopify, sometimes Shopify doesn\u2019t send the correct Google product category information in your catalog. This is a big deal<\/strong> because a wrong GPC means Meta optimizes for the wrong product categories, and the learning around the catalog are wrong.<\/p>\n

With supplementary feeds, you can add new or change existing GPC information to give error-free data to Meta, improving your catalog optimization, directly affecting ad performance.<\/p>\n

\n
\n

Socioh makes this entire process super easy with an intuitive interface that allows you to create rules and automation for all your GPC desires. Not just GPC though, we allow adjustments to any metafield data with complete automation. It\u2019s your one-stop shop for metadata and feed management. Check out Socioh\u2019s Branded Catalogs.<\/a><\/p>\n

\"2dfa5tf0qnS<\/p>\n<\/div>\n<\/div>\n

\u200d\u200d<\/strong><\/p>\n

NOTE: Is GPC really that important? <\/strong>Hell yes! Check out Karan\u2019s blog <\/a>on why GPC matters and w hy a bad setup is causing $$$$ of lost revenue now.<\/p>\n

3. Add unit pricing to your products in your Facebook & Instagram Shop interface<\/h3>\n

Do you sell fabric by the yard? Or maybe you sell tea leaves by the oz?
\nShopify\u2019s integration does not send per-unit pricing to the Facebook & Instagram Shop. This means added confusion for customer shopping for your products.
\nWith supplementary feeds, you can send the unit price of each product so your customers best understand the value of your products and can make an informed purchase decision.<\/p>\n

Here\u2019s how Plum Deluxe used Socioh to introduce per-ounce pricing in their Shop:<\/p>\n

\n
\"JWeSrY3RIFIv9BdfAM1Q0fHRvllpDcZ<\/div>\n<\/figure>\n
\n
\n

The team at Plum Deluxe also wanted to include ingredients in their Shop product listings, but there was no way to introduce a new section with ingredients on Meta directly from Shopify\u2019s integration.<\/p>\n

Using Socioh, they could show all the ingredient information directly on the product image (see the image above), making the buying experience that much better!<\/p>\n<\/div>\n<\/div>\n

4. Show custom variants in your Facebook & Instagram Shop<\/h3>\n

Some brands use custom variants on their website like flavor (foods), smell (fragrances), finish (jewelry), etc. Shopify doesn\u2019t send custom variant information to the catalog \u2013 that means custom variants will be missing from the FB & IG Shop!\u00a0With Socioh, you can use supplementary feeds to send custom variant information to your FB & IG Shop improving the buying decision & reducing conversion friction.
\nSee how athletic wear brand Ten Thousand uses Socioh to show custom variant \u201cIn-seam length\u201d in their Shop & how jewelry brand Bryan Anthony imports custom variant \u201cFinish\u201d.<\/p>\n

\n
\"Leu4pG<\/div>\n<\/figure>\n
\n
\"JqJKHueHLieZVy2PDUgO<\/div>\n<\/figure>\n

\u200d<\/p>\n

If you create a marketing campaign around those products later on, you can adjust the metadata settings and your products will be visible again.<\/p>\n

\n

At Socioh, we have seen these issues come up so often that we have written a guide on the\u00a0 most common catalog set-up mistakes and how to avoid them.<\/a><\/p>\n

A complete catalog health check & technical audit is included with all of Socioh\u2019s subscription plans. See if Socioh can help you.<\/a><\/p>\n<\/div>\n

As always, Meta\u2019s advertising landscape continues to evolve with time and it can be hard to keep track of all of what\u2019s happening. I\u2019ll make it easy for you \u2013 sign up for our FREE newsletter and we\u2019ll keep you up-to-date with a no-BS curation of advertising and D2C content.<\/p>\n

Got any more questions or have a specific supplementary feed problem we haven\u2019t covered yet? Drop us a message @getsocioh on Twitter<\/a> or @karanjassar on Twitter<\/a>.<\/p>\n

What\u2019s better? Book a demo<\/a> of Socioh and we\u2019ll be happy to answer any questions related to this.<\/p>\n","protected":false},"excerpt":{"rendered":"

Improve product feed performance on Meta using a supplementary feed to fix incorrect data in your catalog ads & Facebook\/Instagram Shop.<\/p>\n","protected":false},"author":17,"featured_media":28342,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_goodads_case_study_template":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-23615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"_links":{"self":[{"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/posts\/23615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/comments?post=23615"}],"version-history":[{"count":1,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/posts\/23615\/revisions"}],"predecessor-version":[{"id":29036,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/posts\/23615\/revisions\/29036"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/media\/28342"}],"wp:attachment":[{"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/media?parent=23615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/categories?post=23615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/tags?post=23615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}