{"id":23590,"date":"2024-08-20T00:00:00","date_gmt":"2024-08-20T00:00:00","guid":{"rendered":"\/uncategorized\/facebook-dynamic-ads-how-to-customize-your-product-feed-images-2024\/"},"modified":"2026-03-29T22:16:46","modified_gmt":"2026-03-29T22:16:46","slug":"facebook-dynamic-ads-how-to-customize-your-product-feed-images-2024","status":"publish","type":"post","link":"https:\/\/goodads.ai\/blog\/facebook-dynamic-ads-how-to-customize-your-product-feed-images-2024","title":{"rendered":"Enhancing your Dynamic Product Ads (DPAs) on Meta: How to Customize your Product Feed Images"},"content":{"rendered":"

In retail, branding is everything.<\/p>\n

Consumers pay for \u2018the brand\u2019 which, in eCommerce, translates to brand aesthetics and perceived luxury.<\/p>\n

That\u2019s why the most image-conscious brands often don\u2019t run dynamic ads, even though these are proven to be one of the most effective and profitable forms of advertising.<\/p>\n

A case in point is the enterprise bike brand Specialized, which did not run feed-based ads as the plain product images hurt its carefully cultivated brand identity.<\/p>\n

Today, though, dynamic ads are a crucial part of the brand\u2019s advertising strategy.<\/p>\n

So what changed?<\/p>\n

With Socioh\u2019s Branded Catalog<\/a>, Specialized could give their dynamic ads the same upmarket aesthetic and authority that is an integral part of its website and static ads.<\/p>\n

Not only can brands like Specialized now reflect their brand story in their dynamic ads, but they can also create highly targeted ad experiences that encourage conversion by showing the most relevant message to each customer segment.<\/p>\n

This is what Specialized\u2019s catalog ads would have looked like out of the box.<\/p>\n

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\"A<\/div>
Plain Catalog ad by Specialized<\/em><\/figcaption><\/figure>\n

This is what the brand is now running with Socioh<\/a>.<\/p>\n

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\"A<\/div>
Catalog ad by Specialized – designed via Socioh<\/em><\/figcaption><\/figure>\n

And this <\/em>is what Marketing Manager Will Antes had to say about it, \u201cSocioh\u2019s product has greatly elevated our social remarketing capabilities and results, directly leading to increased performance and conversions<\/strong>.\u201d<\/p>\n

Here are some ways in which you can elevate your dynamic ad creatives to tell your brand story and boost conversions.<\/p>\n

\n
\n

All ads in this article have been created for real brands via Socioh.<\/p>\n

Socioh is the industry leader in Facebook dynamic advertising and product feeds. Our flagship product \u2014 the Branded Catalog<\/a> \u2014 offers unparalleled control over feed image optimization.<\/p>\n

Book a no-obligation demo<\/a> to see if Socioh can help elevate your catalog ads.<\/p>\n<\/div>\n<\/div>\n

1. Replace and fit images correctly in DPAs<\/h2>\n

One of the biggest issues with catalog ads is poor fitting.<\/p>\n

The square dimensions of the carousel do not work well with the vertical images that are favored by many brands for their primary product photos. Typically, such vertical images are either cropped from the top and bottom or are displayed with unsightly white strips on the sides.<\/p>\n

Try including 2 images of each product to fit the square carousel perfectly. Showing multiple angles of the product is also helpful for conversion.<\/p>\n

Based on the dimensions of your image, you could:<\/p>\n

a) Fit 2 full-length images (Perfect White Tees).<\/h3>\n
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\"A<\/div>
Catalog ad by Perfect White Tee – designed via Socioh<\/em><\/figcaption><\/figure>\n

b) Include a brand logo or brand promise (Carve Designs).<\/h3>\n
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\"A<\/div>
Catalog ad by Carve Designs – designed via Socioh<\/em><\/figcaption><\/figure>\n

c) Create a grid of 3 or more products (Larroude).<\/h3>\n
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\"A<\/div>
Catalog ad by Larroude – designed via Socioh<\/em><\/figcaption><\/figure>\n

2. Highlight Lifestyle Images in DPAs<\/h2>\n

Another common issue that brands face with dynamic ads is that they have no control over which product image is being used for their dynamic ads. With Socioh, you can either replace your primary image with any other image on your product page or upload a new image via Dropbox.<\/p>\n

Many brands, especially apparel brands, see a substantial improvement in performance when they replace the product shot in their ads with a lifestyle image.<\/p>\n

Not only do lifestyle images help the shopper visualize how the product would look when used, but they can also highlight the \u2018luxury\u2019 nature of the brand. For instance, the up-class feel of Labucq\u2019s products is clear in their stunning lifestyle shots.<\/p>\n

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\"A<\/div>
Catalog ad by Labucq – designed via Socioh<\/em><\/figcaption><\/figure>\n

3. Include Eye-catching Backgrounds in DPAs<\/h2>\n

If you don\u2019t have lifestyle shots or you want to focus specifically on your product images, you could try replacing the backgrounds of the images in your dynamic ads.<\/p>\n

Socioh helps you automatically remove the backgrounds of your product images and replace them with on-brand colors, gradients, or images. Learn more<\/a>.<\/p>\n

a) Replace Product Background<\/h3>\n

Under Armour beautifully focuses the shopper\u2019s attention on the shoe and the brand tagline.<\/p>\n

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\"A<\/div>
Catalog ad by Under Armour – designed via Socioh<\/em><\/figcaption><\/figure>\n

b) Rotate Background Color<\/h3>\n

With Socioh, you can automatically add multiple eye-catching backgrounds to the same catalog.<\/p>\n

For instance, this template for equestrian brand Just Riding, rotates different background colors to draw attention. Splitting the background into 2 sections further adds to the visual interest created by this design.<\/p>\n

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\"A<\/div>
Catalog ad by Just Riding – designed via Socioh<\/em><\/figcaption><\/figure>\n

In this template, nutritional supplement brand Alpha Lion, replaces the plain white background with a black background and rotates different \u2018fire\u2019 elements to grab attention. They also include real customer reviews to build trust.<\/p>\n

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\"A<\/div>
Catalog ad by Alpha Lion – designed via Socioh<\/em><\/figcaption><\/figure>\n

c) Rotate Background Gradients<\/h3>\n

Rotating on-brand gradients is a great way to stand out in a crowded feed.<\/p>\n

In this example, Healthspan mapped the product name, primary benefits and review count of each product onto the template. (Metadata mapping is discussed in the next section).<\/p>\n

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\"A<\/div>
\u00a0<\/strong>Catalog ad by Healthspan – designed via Socioh<\/em><\/figcaption><\/figure>\n

d) Rotate Background Images<\/h3>\n

Background images can be used to highlight brand personality.<\/p>\n

The dark, smoky backgrounds selected by the Specialized team reflect the overall aesthetic of the brand and grab attention in a predominantly light-colored feed.<\/p>\n

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\"A<\/div>
Catalog ad by Specialized – designed via Socioh<\/em><\/figcaption><\/figure>\n
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Escape the Learning Loop<\/strong><\/p>\n

Schedule automatic design updates and test different messages in your catalog ads \u2013 all without losing campaign optimizations.<\/p>\n

Learn more about Socioh\u2019s Smart Switch<\/a>.<\/p>\n<\/div>\n<\/div>\n

4. Map custom metadata in DPAs<\/h2>\n

With Socioh, you can map any category, tag, collection, or metadata from your Shopify store directly onto your dynamic ads.<\/p>\n

a)\u00a0Title Mapping<\/h3>\n

Including the name of the product in your ad can be helpful in multiple ways.<\/p>\n

i) Branding.<\/strong> Apart from the gorgeous photography, the individual names of the products help establish a \u2018luxury\u2019 identity for the brand.<\/p>\n

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\"A<\/div>
Catalog ad by Jack Archer – designed via Socioh<\/em><\/figcaption><\/figure>\n

ii) Identification.<\/strong> For brands where the product is hard to differentiate or easily recognize, the product name can help with immediate identification.<\/p>\n

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\"A<\/div>
Catalog ad by Plum Deluxe – designed via Socioh<\/em><\/figcaption><\/figure>\n

In this example, the mapped name makes it easy to tell whether the product is a chain or a bracelet, earrings, or a bangle.<\/p>\n

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\"A<\/div>
Catalog ad by Simple & Dainty – designed via Socioh<\/em><\/figcaption><\/figure>\n

b)\u00a0Price mapping<\/h3>\n

For brands where a lower price is a selling point, it\u2019s almost always a good idea to include the price in the design. For more premium brands, though, this is more subjective. A high price point can scare off a shopper but can also establish the brand as upscale and reduce non-converting clicks to the website.<\/p>\n

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\"A<\/div>
Catalog ad by Degs & Sal – designed via Socioh<\/em>\u200d<\/figcaption><\/figure>\n

c)\u00a0Size mapping<\/h3>\n

For apparel, in particular, showing the size of the product can help greatly with conversion.<\/p>\n

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\"A<\/div>
Catalog ad by Ten Thousand – designed via Socioh<\/figcaption><\/figure>\n

d)\u00a0Metadata mapping<\/h3>\n

With Socioh, you can map any metadata from your Shopify store onto your catalog ads. You also have the option of entering metadata directly into Socioh.<\/p>\n

In this example by golfing brand Perfect Practice, the correct college logo is mapped to each collegiate putting mat.<\/p>\n

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\"A<\/div>
Catalog ad by Perfect Practice – designed via Socioh<\/figcaption><\/figure>\n

5. Promote Offers and Discounts in DPAs<\/h2>\n

If you are running a sale or promotion, make sure this is highlighted in your catalog ads.<\/p>\n

a)\u00a0Strike-through price<\/h3>\n

Including an anchor or reference (the original price) makes the value or benefit to the customer more tangible.<\/p>\n

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\"A<\/div>
Catalog ad by Juler\u2019s Row – designed via Socioh<\/em><\/figcaption><\/figure>\n

b) Dynamic discounts<\/h3>\n

Instead of a general \u2018Up to 50% off\u2019 on all products, you could map the exact discount for each product directly onto your product feed.<\/p>\n

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\"A<\/div>
Catalog ad by True Classic – designed via Socioh<\/em><\/figcaption><\/figure>\n

c)\u00a0Combine discount and price<\/h3>\n

Hair Drama included a sale sticker showing the percentage discount along with the sale price for each product.<\/p>\n

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\"A<\/div>
Catalog ad by Hair Drama Co. – designed via Socioh<\/em><\/figcaption><\/figure>\n

d) Buy Now, Pay Later (BNPL)<\/h3>\n

Highlight affordability by including Buy Now, Pay Later options.<\/p>\n

The installments are automatically calculated for each product by Socioh.<\/p>\n

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\"A<\/div>
Catalog ad by One Golden Thread – designed via Socioh<\/em><\/figcaption><\/figure>\n

e)\u00a0Coupon codes<\/h3>\n

Coupon codes are a great way to incentivize hesitant shoppers to complete their purchase or reward loyal customers.<\/p>\n

Noli Yoga added a Black Friday coupon code to their reviews template using Socioh\u2019s Smart Switch<\/a> feature.<\/p>\n

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\"A<\/div>
Catalog ad by The Noli Shop- designed via Socioh<\/em><\/figcaption><\/figure>\n
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With Socioh, any coupon code can be auto-applied during checkout if your shopper clicks through your catalog ad. Learn more.<\/a><\/p>\n<\/div>\n<\/div>\n

6. Create FOMO (Fear Of Missing Out) in DPAs<\/h2>\n

Cash in on the fear of missing out. Encourage instant conversion by creating urgency and scarcity in your dynamic ads.<\/p>\n

a)\u00a0Reviews (social proof) and Review count<\/h3>\n

Harness the power of word-of-mouth marketing with 5-star reviews. This is proven to build trust and improve conversion rates.<\/p>\n

With Socioh you can automatically include real customer testimonials in your dynamic ads. Socioh integrates with Yotpo, Judge.me, Reviews.io, Junip, and can also pull reviews from a .csv file.<\/p>\n

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\"A<\/div>
Catalog ad by Ogee – designed via Socioh<\/em><\/figcaption><\/figure>\n

It\u2019s also worth testing mapping the review count for each product. Just seeing that a product has 100s of positive reviews can be reassuring to a new customer.<\/p>\n

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\"A<\/div>
Catalog ad by Simple & Dainty – designed via Socioh<\/em>\u200d<\/figcaption><\/figure>\n

b)\u00a0Urgency (limited time) and Scarcity (limited stock)<\/h3>\n

Advertise with a daily countdown till the end of your sale or promotion. Deadlines help encourage immediate action. Boutique 1861 offered a free gift only \u2018Until Sunday\u2019 and further added to FOMO by adding that there is only a \u2018limited quantity\u2019 available.<\/p>\n

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\"A<\/div>
Catalog ad by Boutique 1861 – designed via Socioh<\/em><\/figcaption><\/figure>\n

Scarcity is scientifically proven to encourage impulse purchases. Here, Boutique 1861 includes the number of items left in stock for popular products with low inventory.<\/p>\n

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\"A<\/div>
Catalog ad by Boutique 1861 – designed via Socioh<\/em><\/figcaption><\/figure>\n

7. Recommend Curated Products<\/h2>\n

Attract new audiences and retarget past purchasers with your most popular products, newest arrivals, or seasonal products. You could either create a new design for these collections or simply add the relevant sticker onto an existing template.<\/p>\n

a)\u00a0Bestsellers and new arrivals<\/h3>\n

Showcase your most popular products to grab attention and encourage inbound traffic. Or promote new arrivals to engage new and existing audiences.<\/p>\n

Tribewod used a dark frame with bright orange \u2018Bestseller\u2019 text to draw the eye, and added limited stock stickers on the relevant products only.<\/p>\n

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\"A<\/div>
Catalog ad by Tribe Wod – designed via Socioh<\/em><\/figcaption><\/figure>\n

You could also simply add a \u2018bestseller\u2019 sticker onto your most popular products like Carve Designs does.<\/p>\n

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\"A<\/div>
Catalog ad by Carve Designs – designed via Socioh<\/em><\/figcaption><\/figure>\n

b) Seasonal products<\/h3>\n

Improve click-through-rates by keeping your ads fresh and relevant. Showcase seasonal products in relevant designs. Use a \u2018summer special\u2019 catalog for swimsuits or a snowflake design for winter wear.<\/p>\n

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\"A<\/div>
Catalog ad by Boutique 1861 – designed via Socioh<\/em><\/figcaption><\/figure>\n

See how Boutique 1861 changes designs for each season.<\/p>\n

Alternatively, you could add a seasonal Intro Card<\/a> followed by an ad set of the relevant products. This is how Kiel James Patrick showcases their Holiday collection.<\/p>\n

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\"A<\/div>
Catalog ad by Kiel James Patrick – designed via Socioh<\/em><\/figcaption><\/figure>\n

c)\u00a0Retail holidays and events<\/h3>\n

Capitalize on the additional demand and traffic during retail Holidays. Christmas, Valentine\u2019s Day, 4th of July, Graduation – update your design for each Holiday or event. Add discounts details or showcase gift ideas.<\/p>\n

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\"A<\/div>
Catalog ad by Brumate – designed via Socioh<\/em><\/figcaption><\/figure>\n

See how Brumate used multiple Holiday templates<\/a> during the BFCM weekend.<\/p>\n

8. Add Frames & Overlays to DPAs<\/h2>\n

Another way to grab attention and help with proper fitting is to add a frame around your product images. You can use Socioh\u2019s frames or import a frame from Photoshop or Canva and use Socioh to add automation and rules.<\/p>\n

a)\u00a0Frames are great for grabbing attention in a crowded feed, and can also be used to aid brand recognition.<\/h3>\n
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\"A<\/div>
Catalog ad by SAS Shoes – designed via Socioh
\n<\/em><\/figcaption><\/figure>\n

b) Frames don\u2019t have to be borders.<\/h3>\n

Boutique 1861 imported a seasonal frame to Socioh and added inventory mapping to it. The frame is used to fit the product better and also to highlight the brand, the collection, and the limited inventory – what a great use of otherwise wasted real-estate.<\/p>\n

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\"A<\/div>
Catalog ad by Boutique 1861 – designed via Socioh<\/em><\/figcaption><\/figure>\n

c) Socioh created a unique template using frames and overlays for the wallpaper store North and Fitch.<\/h3>\n

Without context, it was hard for the shopper to tell what the products were. By placing a frame that resembled a room over the wallpaper, Socioh was able to provide clear context and greatly improve the effectiveness of the dynamic ads.<\/p>\n

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\"A<\/div>
Catalog ad by North & Finch – designed via Socioh<\/em><\/figcaption><\/figure>\n

Interested in learning more or exploring ideas for your catalog ads? Sign up for a no-obligation demo of Socioh here<\/a>. We\u2019ll be happy to audit your account and go over potential designs for your store.<\/p>\n

Or see more examples here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Add on-brand design and advanced automations to your Facebook Dynamic Ads (Advantage+ Catalog Ads). See real examples from real brands.<\/p>\n","protected":false},"author":12,"featured_media":28352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_goodads_case_study_template":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-23590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"_links":{"self":[{"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/posts\/23590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/comments?post=23590"}],"version-history":[{"count":2,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/posts\/23590\/revisions"}],"predecessor-version":[{"id":29027,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/posts\/23590\/revisions\/29027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/media\/28352"}],"wp:attachment":[{"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/media?parent=23590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/categories?post=23590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/tags?post=23590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}