NOTE: This webinar was originally recorded with Andrew Foxwell for the Foxwell Founder\u2019s Community. Due to some technical difficulties with the recording, it has been re-recorded with Karan\u2019s co-founder Sahiba.
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Karan Jassar<\/a>, founder and CEO of Socioh, in conversation with Andrew Foxwell<\/a> of Foxwell Digital. Get answers to all your questions about attribution and the first-party pixel.<\/p>\n Some of the questions covered:<\/p>\n – Will a 1st-party pixel improve my ROAS? PART 1: An Introduction to Attribution<\/strong><\/p>\n \u200d<\/strong>2:03 – What are attribution windows? PART 2: Understanding attribution apps<\/strong>\u200d<\/p>\n 15:38 – Is attribution precise? PART 3: 5-minute demo of Socioh\u2019s free 1st-party pixel<\/strong><\/p>\n 27:38 – Your Socioh dashboard (snapshot of your store data, traffic trends, Meta ad performance & graphs) The FREE first-party pixel is available to all Shopify stores at our first-party pixel guide<\/a><\/p>\n
\n– What are attribution models and why are there so many of them?
\n– Which is the best attribution model?
\n– Which is the best app – Triple Whale or Northbeam or Socioh or Rockerbox?
\n– What is the difference between these apps?<\/p>\nTABLE OF CONTENT<\/h4>\n
\n3:42 – Multi-touch attribution (last touch, linear, POV)
\n5:10 – How different attribution models assign credit (Weighted, Triple Pixel)
\n6:39 – Cash vs Accrual
\n12:14 – Conversion lift<\/p>\n
\n16:29 – How to choose the best attribution app for you
\n17:12 – Do you really need a first-party pixel?
\n18:55 – Which app should you use?
\n19:40 – Budget management (Northbeam vs Triple Whale vs Rockerbox vs Socioh)
\n22:35 – Comparison chart of promised value, channel support, AI modeling, target users<\/p>\n
\n29:30 – The Analytics tab (TOF, MOF & BOF metrics, attributed & influenced revenue, customer touch-points, campaigns credited)
\n31:40 – Bid advisor (machine-learning-based budget recommendations)<\/p>\n