{"id":23454,"date":"2023-04-12T00:00:00","date_gmt":"2023-04-12T00:00:00","guid":{"rendered":"\/uncategorized\/9-ways-to-make-thumb-stopping-catalog-ads-daba-dpa-with-customizable-templates\/"},"modified":"2026-03-29T22:16:52","modified_gmt":"2026-03-29T22:16:52","slug":"9-ways-to-make-thumb-stopping-catalog-ads-daba-dpa-with-customizable-templates","status":"publish","type":"post","link":"https:\/\/goodads.ai\/blog\/9-ways-to-make-thumb-stopping-catalog-ads-daba-dpa-with-customizable-templates","title":{"rendered":"9 Ways to Make Thumb-stopping Catalog Ads (DABA, DPA) with Customizable Templates"},"content":{"rendered":"

Digital advertising is one of the most efficient ways to drive highly relevant traffic to an eCommerce store \u2013 and Meta is the biggest ad platform around.<\/p>\n

Since the iOS 14.5 update (the infamous ad-pocalypse), there has been a growing emphasis on the quality of ad creatives. Advertisers now spend a lot of time and energy creating cost-efficient, and high-return ads.<\/p>\n

And one of the more popular ad formats these days is the dynamic catalog ad!<\/p>\n

The dynamic ad has been gaining traction with advertisers because it provides data-driven targeting for all products in a store, at scale.<\/p>\n

What does that result in? Cost-efficient, and high-return ads.<\/p>\n

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Meta’s dynamic catalog ads are a powerful way to showcase your products to potential customers who have shown interest in them. They automatically display the most relevant products from your catalog based on the customer\u2019s browsing behavior, preferences, and location.<\/p>\n

Socioh\u2019s LLAs are still performing very well for most of our users.<\/p>\n

Learn more about dynamic product ads (DABA, DPA) here.<\/a><\/p>\n<\/div>\n<\/div>\n

Traditionally, however, dynamic ads have always looked like this:<\/p>\n

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\"8OyUOUNTVXESPin2oFyb4w<\/div>
An example of a handbag store<\/em><\/figcaption><\/figure>\n
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\"Frame2036768\"<\/div>
An example of a jewelry store<\/em><\/figcaption><\/figure>\n

Boring and generic right?<\/p>\n

Moreover, the only way to communicate your marketing messages is to heavily rely on the ad caption, headline, and description \u2013 which can easily get lost in a scroll!<\/p>\n

\u200dSo, what do you do?\u00a0<\/em>\u200d<\/p>\n

This is where Socioh\u2019s Branded Catalog tool steps in. It allows you to fully customize & automate<\/strong> your dynamic ads \u2013 without losing any learnings<\/strong>!<\/p>\n

Branded Catalogs – Customizing Your Dynamic Ads<\/h2>\n

\u200dSocioh\u2019s <\/strong>Branded Catalogs<\/strong><\/a> enhance your dynamic ads by giving you complete control over the dynamic ad creative.<\/p>\n

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\"Fg47sATrcuCJO8cM<\/div>\n<\/figure>\n

Hone in on your messaging & design to create highly relevant ads<\/strong> for your customers.<\/p>\n

All of this in minutes, without losing any campaign learnings<\/em>!<\/p>\n

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Read how Yevu Clothing increased its ROAS by 30% using Branded Catalogs.<\/a><\/p>\n<\/div>\n<\/div>\n

Wondering how to create dynamic ads that stand out with Socioh\u2019s Branded Catalogs?<\/p>\n

Here are 9 unique ways you can spruce up your dynamic catalog ads and boost your ROAS today.<\/p>\n

9 different ways you can customize your Facebook Dynamic Ads using Socioh:<\/h2>\n

1. Automate image fit<\/h3>\n

Problem: <\/strong>If your primary product images are not square (1:1), ugly white bars appear on the sides of the images in the catalog. This can happen for products images, as well as secondary lifestyle images in your product listing.<\/p>\n

Solution:<\/strong> Eliminate the white bars and customize your catalog designs with marketing messages, automation or graphic elements, to best fit your product images.<\/p>\n

Here\u2019s how brands like Noli Yoga<\/em>, and Clothing Arts<\/em> use lifestyle images to boost their conversions:<\/p>\n

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\"QRb0ijaDwao81mvnOujMITWAserbsJHvFT0u2truvwybKmXE31DNbVxSAo1E64ep020rAKFd6bb8Ao6zyoz4WmBahn9I<\/div>
Noli Yoga and Clothing Arts using lifestyle images in their catalog ads<\/em><\/figcaption><\/figure>\n

2. Secondary product images<\/h3>\n

Problem: <\/strong>Traditionally, catalogs show only the first image of the product listing, which is usually the product image on a plain white background (from the product page). There\u2019s no way to showcase secondary images or lifestyle shots.\u200d<\/strong><\/p>\n

Solution:<\/strong> Select any secondary image from your product listings or upload custom images directly to Socioh to use in your catalog.\u200d<\/strong><\/p>\n

\u200d<\/strong>Australian jewelry brand, Stone Hilda<\/em> uses secondary lifestyle images and Socioh\u2019s auto-fit feature to position & place their lifestyle images perfectly, at scale.<\/p>\n

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\"Ezgif<\/div>
Stoned Hila using lifestyle images in their catalog ads<\/em><\/figcaption><\/figure>\n

3. Highlight multiple images<\/h3>\n

Problem:<\/strong> Let\u2019s take an apparel store. These stores usually have multiple product images on the product page \u2013 showing the products from various angles, with different fittings, or in different environments. But the dynamic ad only shows one image at a time.<\/p>\n

\u200dSolution:<\/strong> Showcase multiple images right in your dynamic ad so your shoppers are better informed about the products \u2013 whether it\u2019s fitting & styling for apparel or different locations for the placement of a sofa.<\/p>\n

Here\u2019s how Plant Faced Clothing<\/em>, a streetwear brand, used mosaic-style catalog ads to enhance its product feed:<\/p>\n

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\"RfY8UdIDNiLxcqTO8BlmTTFXfv1IvQfwqs1JkAvC<\/div>
By Plant-Faced Clothing<\/em><\/figcaption><\/figure>\n

\u200dKorriko<\/em>, a pet supply store, stands out by using a unique, two-image design with product & lifestyle images in their dynamic ads:<\/p>\n

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\"Tw2PUsY49e8CXHahbG1dSIjgD7jAWb42GLB<\/div>
By Korriko<\/em><\/figcaption><\/figure>\n
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Check out other D2C brands<\/a> using Branded Catalogs to show off their lifestyle images.<\/p>\n<\/div>\n<\/div>\n

4. Category-specific targeting<\/h3>\n

Problem:<\/strong> Standard dynamic ads include all your products in one catalog, reducing opportunities to target specific audiences.<\/p>\n

\u200dSolution: <\/strong>Your catalog doesn\u2019t have to include all your products. Choose specific categories in your catalog to target audiences only interested in those products. This makes your ads highly relevant, profitable, and spend-efficient.<\/p>\n

For eg., Ted Baker<\/em> ran a catalog ad with only men\u2019s apparel and targeted only male customers.<\/p>\n

\n
\"PGZmISSuUO8yM3v<\/div>
By Ted Baker<\/em><\/figcaption><\/figure>\n

5. Promotional messages & FOMO<\/h3>\n

Problem: <\/strong>Your marketing messages are limited to your ad captions and headlines. There is no way to visually differentiate your dynamic ads during seasonal shopping periods like Black Friday, or Mother\u2019s Day.<\/p>\n

\u200dSolution: <\/strong>Add sale stickers, offers, and marketing messages directly on your dynamic ad to create FOMO, and accelerate conversions. Design, iterate, and catch your audience\u2019s eye.<\/p>\n

Here\u2019s how Canadian clothing brand, Boutique 1861,<\/em> used inventory count automation & slashed prices to create urgency during their Black Friday sale:<\/p>\n

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\"Vis3Y<\/div>
By Boutique 1861<\/em><\/figcaption><\/figure>\n
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Schedule your promotional designs in advance \u2013 without losing any ad learnings! Learn more about Smart Switch here.<\/a><\/p>\n<\/div>\n<\/div>\n

6. Discounted pricing<\/h3>\n

Problem:<\/strong> There is no way to design & highlight product-level discounts in your dynamic ad creative effectively. Meta\u2019s stickers are too basic and allow very little control. You could add the\u00a0discount details in your ad caption or description, but this is easily missed by shoppers.<\/p>\n

\u200dSolution:<\/strong> Automatically include the old price, sale price & discount percentage for each product, so you can reduce wasted clicks.<\/p>\n

Here are some unique ways to use strike-through pricing & discounts in your catalog designs:<\/p>\n

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\"XQm7oyEW14<\/div>\n<\/figure>\n

\u200d<\/p>\n

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\"R08<\/div>\n<\/figure>\n

\u200d<\/p>\n

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\"Wv56rcdWK<\/div>\n<\/figure>\n
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Sign up to Socioh and explore all of our unique catalog designs and find the perfect one for your brand. Or make one of your own!<\/a><\/p>\n<\/div>\n<\/div>\n

7. Background removal<\/h3>\n

Problem:<\/strong> Some products are difficult to differentiate in the social media feed. Like bicycle tires, or nutritional supplements. And when they\u2019re on a plain white background? They rarely catch the eye.\u200d<\/strong><\/p>\n

Solution:<\/strong> Automatically remove plain backgrounds from your products and replace them with on-brand backgrounds in just a few clicks. Add powerful imagery, textures, or gradients to make your product feed stand out.<\/p>\n

Look at how the health supplement store Alpha Lion<\/em> replaced white backgrounds in their catalogs with dramatic, on-brand colors and elements.<\/p>\n

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\"YF9r2aKy3epn5wftr3xAuydB5CcGUYLZdtunra3NkhYXkPtz4v3vtKqx68hgn<\/div>
By Alpha Lion<\/em><\/figcaption><\/figure>\n
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Check out how international performance bicycles brand, Specialized, uses Branded Catalogs to transform their DPAs.<\/a><\/p>\n<\/div>\n<\/div>\n

8. User reviews (UGC)<\/h3>\n

Problem:<\/strong> For new customers, it\u2019s often difficult to trust brands they\u2019ve only recently discovered via promotions. So how do you convince and convert those leads?<\/p>\n

\u200dSolution:<\/strong> There\u2019s nothing better than great word of mouth. Highlight authentic 5-star reviews for each product in your dynamic catalog ad \u2013 imported directly from your review app.<\/p>\n

You can also combine user reviews with multiple product images, and voil\u00e0 \u2013 this is how pet supply store, 2 Houndz<\/em>, created stunning designs that convert using their product reviews and multiple images.<\/p>\n

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\"KJ<\/div>
By 2 Houndz<\/em><\/figcaption><\/figure>\n
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Socioh natively integrate with Yotpo, Stamped.io, Junip, and Judge.me but also support CSV uploads.<\/p>\n<\/div>\n<\/div>\n

9. Rule-based automation<\/h3>\n

Problem: <\/strong>Context is key. With a regular product feed, there is no reliable way for you to communicate product-specific information, like product names, product sizes, color variations, etc.<\/p>\n

\u200dSolution:<\/strong> Price, product titles, user reviews, custom meta fields \u2014 you name it. You can automate any data from your product listing into your catalog, to create stunning and context-rich dynamic ads.<\/p>\n

\u200dSpecialized <\/em>uses product titles, compare-at prices, current prices, and product variants in this catalog featuring Bike Shoes, helping their DPAs stay on-brand and communicate value to their customers.<\/p>\n

\n
\"KqINssZVswgO6h7<\/div>
By Specialized<\/em><\/figcaption><\/figure>\n

\u200d<\/p>\n

And there is so much more you can do with Socioh including multi-language catalogs, multi-currency catalogs, highlighting BNPL offers, etc.<\/p>\n

The possibilities are endless.<\/p>\n

Edit your DPAs without losing ad learnings!<\/h2>\n

Let\u2019s say Mother\u2019s Day is around the corner.<\/p>\n

You\u2019ve got a killer sale planned but the moment you edit your DPAs caption or headline, your campaign learnings are lost.\u00a0<\/strong>\u200d<\/p>\n

\u200dHow do you avoid resetting your campaign learning for your dynamic catalog ads?<\/em>\u200d<\/p>\n

With Smart Switch<\/a>.<\/p>\n

You can schedule your sales in advance or run an endless loop of changing designs \u2013 with no learnings lost.<\/strong>\u200d<\/p>\n

You can also test & iterate designs, run flash sales, update branding, etc., all without any downside to ad performance.<\/p>\n

Check out everything Smart Switch can do in this blog<\/a>.<\/p>\n

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8-figure D2C brand increased its dynamic ad CTR by 70%.
\n See how and try it for yourself.<\/a><\/p>\n<\/div>\n<\/div>\n

Is Socioh the right choice for your catalog ads?<\/strong><\/h1>\n

Socioh is a toolkit for the hands-on advertiser, whether you\u2019re an agency or you run ads in-house.<\/p>\n

But Socioh will work only as well as you do.<\/p>\n

If you invest some time and energy into understanding the tool and setting it up correctly, you can outperform most advertisers.<\/p>\n

If, however, you are looking for a \u2018set and forget\u2019 model, then Socioh may not be the right app for you.<\/p>\n

We believe that while automation is required to save time and enable functionality, compelling advertising needs human direction.<\/p>\n

But you don’t have to do it alone. We’re here to help you along the way. We believe that our product can make you successful, and we work with you to help you set up for success.<\/p>\n

If you don’t get results, you get a refund. No questions asked. Get Started NOW<\/a>.\u200d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Customize & automate your Meta dynamic catalog ads (DABA & DPA), without losing any ad learnings. Optimize your feed ads for improved CTR & ROAS.<\/p>\n","protected":false},"author":17,"featured_media":23457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_goodads_case_study_template":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-23454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"_links":{"self":[{"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/posts\/23454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/comments?post=23454"}],"version-history":[{"count":1,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/posts\/23454\/revisions"}],"predecessor-version":[{"id":29062,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/posts\/23454\/revisions\/29062"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/media\/23457"}],"wp:attachment":[{"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/media?parent=23454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/categories?post=23454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goodads.ai\/blog\/wp-json\/wp\/v2\/tags?post=23454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}